Willingness to Pay to Protect Wetlands and Reduce Wildlife Contamination from Agricultural Drainage

This chapter presents the results of a survey of the general population in California regarding their willingness to pay for alternative programs to protect and expand wetlands as well as reduce wildlife contamination in the San Joaquin Valley (Valley). The results of 803 completed interviews from 1,573 successfully contacted households indicate that Californians would pay $154 each year in higher taxes to purchase water to prevent a decrease in wetland acreage from 85,000 acres to 27,000 acres. This value rose to $254 to provide foran increase in wetland acreage to 125,000 acres with an associated 40 percent increase of bird populations. California households would pay $313 each year in additional taxes to implement agricultural drainage programs that would reduce waterbirds exposure to contamination from 70 percent to 20 percent exposure. The water management implication of these results is that Californians value clean water supplies for refuges at over $3 billion a year.